Bing Ads launches automated bid strategy to ‘Maximize Clicks’

Bing Ads would now be able to naturally oversee watchword offers with an end goal to create the most snaps conceivable inside a given spending plan.
Bing Ads has reported the rollout of a robotized offer methodology went for expanding the quantity of snaps promoters can get inside their financial plans.
In August 2016, Bing Ads included the Enhanced CPC offer technique, which naturally changes offers up or down in view of the decided probability that a tick will change over.

How to use Maximize Clicks
At the campaign level, the option to Maximize Clicks can be selected under the “Bid Strategy type” drop-down shown below or in campaign Settings. In Settings, advertisers can set a max bid ceiling that will apply to all bids in the campaign.
Advertisers can also selectively maintain manual bid controls for certain ad groups and/or keywords in a campaign set to Maximize Clicks. At the ad group or keyword level, choose “Use My Bid” from the Bid Strategy drop-down menu:
When Maximize Clicks is applied, the bid column will note “auto” before the bid amount.
Bing Ads recommends letting the Maximize Clicks strategy run for at least 30 days in order to give the algorithm time to learn and gain efficiency before making any changes.
Maximize Clicks is not currently available for Shopping campaigns and does not yet work with third-party bidding platforms.
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