For Google Customer Match targeting, AdWords advertisers can use phone numbers & addresses.
After reading this information you will analyze that now Google Customer Match has become more accessible to those advertisers who are not having a very large email list of customers. Through AdWords campaigns , Google has added various techniques for businesses to target their known customers with it. From this month advertisers can now upload their phone numbers along with their mailing addresses for better Customer Match retargeting and similar audiences. In 2015 when this customer match was launched it help marketers to upload lists of customers or some other lists of proprietary (newsletter subscribers). Google matches phone number and mailing address information with user-provided data that is available on Google accounts, as with email data. Google’s own hashed strings are used to find matches from Hashed email addresses and phone numbers. Those selected matches are then added to customer match list of marketers. For the purpose of mailing address matching, Googl...